In turn, they interact with the packaging longer and form a stronger bond with the brand.įor example, to increase customer loyalty, Shea Brand includes a thank-you card and coupon codes such as 20% discount on the customer’s next purchase.Print with ease using HP Instant Ink and save $100s on ink every year Handwriting cards adds a personal touch and makes customers feel further appreciated.įor further promotional material, including coupons or coupon codes, contest elements (puzzles, games, etc.) or QR codes (that can lead to discount pages in your website or exclusive giveaways) can make a customer feel extra special.
If budgeting is a problem, opting for inserts such as thank-you cards are another way to introduce some developments to your packaging. Consider creating variation in your packaging by offering seasonal or holiday packaging options. However, as design trends change over time, it is important to keep up with them. Different colors allude to different reactions.įor example, black and white hint at simplicity, blue hints at professionalism and bright colours hint at playfulness.įun fact: digital marketing entrepreneur, Neil Patel, mentions that professional services firms utilize blue since it builds trust and reliability! Colour Psychology showcasing what each colour means Their packaging highlights the fact that they are organic and includes the specific ingredients featured within each product.īy doing so, EXLR is providing transparency to their younger target audience who may seek healthier alternatives.īeyond including the essential information, the overall packaging design is also an important marketing technique. Factors like the target audience’s age, gender and what would motivate them to want the product are important to consider.įor example, ELXR Juice Lab provides plant-based eats and drinks in order to promote a healthier diet.
To ensure that a brand is including the right kind of information also means understanding the brand’s target audience. Thus, a product’s packaging requires essential information in order to succesfully market the product.īeyond brand name and company logo, essential information also includes an ingredients list, instructions pertaining to how to utilize, consume or operate the product as well as highlighting the product’s benefits. Once the packaging material has been considered, it is time to think about what sort of information to include.Īccording to marketing expert, Steve Truan, 30% of a consumer’s product decision-making is based on product packaging.
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